U.S. Cannes Young Lions, Media Competition

Every year, Cannes Lions challenges young strategic minds to stretch their thinking in new ways. After being briefed from a selected charity, End Allergies Together, myself and my partner came up with one succinct presentation, showcasing a sharp insight, strategy, idea, and full funnel media to bring our concept to life. My partner and I capitalized on the back to school timeframe to create #CarryForTheCure backpacks that would act as a signal for food allergies and our vehicle for driving donations.

Results: Selected to compete in the New York competition, placing 3rd in the United States.