Goodby Silverstein and Partners

2017-2021

I delved into everything from media planning, to writing creative briefs for national brand campaigns, to uncovering unique audience insights. I was fortunate enough to work on a wide range of brands, including Xfinity, Stitchfix, and Adobe. My focus was to help shape how creative ideas live out in the world through a deep understanding of target audiences, bringing thoughtfulness to brand messaging, and keeping a finger on the pulse of culture and media.

Vitro Agency

2016

I uncovered what makes certain brands unique amongst their competitive sets and how to bring that distinction to life in new ways. I guided fellow strategists and creatives to a deeper understanding of target audiences, and how to craft meaningful messages to them across multiple channels.

University of San Francisco

2013-2017, student

I earned my B.A. in Advertising, while achieving honors upon graduation. I also played DI soccer, where our team surpassed nine different team records – among them: most conference wins, best overall winning percentage, and most on the road wins.