San Francisco Film Festival

The goal? Help boost awareness for the upcoming San Francisco Film Festival. Strategically, we honed in on OOH as our main medium throughout the Bay Area to spread the word. We aligned messaging contextually to specific environments, and prioritized zip codes based on past ticket purchasing behaviors. We set a new standard for 2018, and have continued a wonderful partnership with the SFFilm team every year since.

Results: 10% increase in tickets purchased in 2018. 12% increase in ticket sales in 2019.