Comcast, A Holiday Reunion

We brought E.T. back to Earth to visit his old friend Elliott, and through his eyes, we discovered just how much technology has changed.

We took over the biggest stages when families connected most over the holidays. On Thanksgiving day, we launched during the Macy’s Thanksgiving Day Parade, and took over cinema placements through Black Friday weekend. We also enlisted social influencers, like @theshoesurgeon and @jangbricks to create unique ‘easter egg’ props planted in the commercial for viewers to uncover on social.

Results: #1 trending video on YouTube, over 450 articles written globally, and publishers like Forbes coining it “The #1 holiday ad of 2019.”